MARKET HARBOROUGH, England – Nov. 5, 2007 – Emap Consumer Media has appointed CDS Global to develop a marketing database and create a single view of all their customers, supporting their goal to become a truly customer-orientated business.
Data will be consolidated from all areas of the business to create one view of the customer and tools provided to support analysis, segmentation and modelling. Marketing teams will have remote access to the database to improve planning, help identify revenue opportunities and drive subscription growth.
Mark Judd, CDS Global's commercial director and general manager of their Business Intelligence Unit, commented on the deal, “This is a glowing endorsement of our strategy to become a leading provider of marketing database solutions, and we are looking forward to working with Emap and developing a world class solution to support their business”.
CDS Global Managing Director Sarah Parkes added, “Provision of marketing database services is a key focus for our business, and I’m delighted to have secured this contract with Emap”.
Alex Pickering, head of Data Services at Emap Consumer Media commented, “We are really excited to be working with CDS Global and taking advantage of their cutting-edge
technology. Digitally we serve 8m consumers a month and total reach across our numerous touch-points exceeds 20m. A single customer view will facilitate the understanding of our customer base at the most granular level. Actionable customer insight is our priority and that can only be achieved by consolidating data and having the right tools available to analyse and segment the information we generate”.
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