- United Kingdom
For more information contact:
David Donnelly
Director, Global Communications
CDS Global
515.247.7599
515.246.6700 (Fax)
DES MOINES, Iowa – July 29, 2009 – CDS Global, a strategic partner offering innovative business solutions and expertise to companies and organizations around the world, announces the release of its new white paper suite, “Acquisition and Retention: The Essentials of Keeping Audiences Engaged.”
The papers outline how businesses can most effectively drive acquisition and retention efforts, keeping current customers engaged and winning over new ones. The suite of white papers is tailored for multiple industries, including nonprofit, e-commerce, financial, insurance and utility organizations. There is also a direct marketing version, which is suitable for a wider audience.
Authored by Dennis Luther, vice president of Business Solutions Sales & Contract Administration for CDS Global, each paper discusses the critical steps you must take to keep customers happy and drive revenue, especially in today’s challenging economic times.
Luther notes, “There are very definitive times where a customer can tell you where you gained or lost their business. To help make sure you continue customer gains, you should make certain you’re meeting the needs of your customers using state-of-the-art solutions.”
Read or download the “Acquisition and Retention: The Essentials of Keeping Audiences Engaged” white paper suite on CDS Global’s Web site.