- United Kingdom
For more information contact:
David Donnelly
Director, Global Communications
CDS Global
515.247.7599
515.246.6700 (Fax)
DES MOINES, Iowa – August 24, 2009 – CDS Global, a leading provider of customer information and data management solutions to publishers around the world, announces their subscription solutions agreement with Affinity Media, a division of Affinity Group, Inc.
Affinity Media is one of North America’s largest providers of outdoor recreation publications and Web sites with the following titles: ATV Magazine, American Rider, Camping Life, MotorHome, Powerboat, Rider, Snow Goer, Thunder Press, Trailer Boats, Trailer Life, Boating Industry, Powersports Business and RV Business.
“On behalf of CDS Global, we are very excited to partner with Affinity Media,” says Beth Roy, vice president of Consumer Magazines & Media for CDS Global. “Our team has the services and solutions they need to achieve their objectives and to enrich the overall customer experience for their subscribers.”
As part of this multi-year strategic partnership, Affinity Media – with more than 700,000 subscribers – will utilize
CDS Global’s subscription fulfillment services, which include full-service digital solutions, all inbound customer service calls, database management, order preparation, and management of all renewal and invoice work.
“Affinity Media’s goal is to continue to grow our audience and provide excellent customer service to our valued subscribers and readers,” says Jill Anderson, director of Circulation for Affinity Media. “We feel CDS Global has the expertise and tools we need to achieve this goal, which makes us very excited about our new partnership.”
About Affinity Group, Inc.
Affinity Group, Inc. is one of North America’s largest providers of outdoor recreation media and clubs, all of which serve the nation’s recreation vehicle and outdoor enthusiasts. The company’s broad portfolio of consumer brands, products and services speaks directly and respectfully to almost every aspect of this diverse and dynamic market. Affinity Group, Inc. is divided into four business units – Affinity Clubs, Affinity Events, Affinity Media and Affinity Ventures – to serve their audience most effectively, while also creating unique advertising and business venture opportunities for like-minded enterprises.