- United Kingdom
For more information contact:
David Donnelly
Director, Global Communications
CDS Global
515.247.7599
515.246.6700 (Fax)
DES MOINES, Iowa – Aug. 18, 2009 – On Thursday, Aug. 20, the American Marketing Association will host a webcast sponsored by CDS Global and The NonProfit Times on how nonprofits can drive revenue and increase donor loyalty by implementing the power of personalized campaigns.
The webcast will provide insight on driving donations through the use of highly personalized, data-driven campaigns, and increasing donor loyalty and building lasting relationships by using personalized communications and correspondence.
Led by Dave Murken, national sales executive for On-Demand Solutions at CDS Global, and Ken Williams, executive director of sales and new business development for Custom Solutions from SmartMoney, the webcast will also address how cutting-edge technology can simplify the campaign creation process and allow organizations to execute their campaigns quickly.
Those who register for the webcast will receive a complimentary copy of a collaborative case study between CDS Global and Custom Solutions from SmartMoney, as well as access to CDS Global’s latest white paper, The Power of Personalization: Using On-Demand Solutions to Drive Revenue and Increase Loyalty.