For more information contact:
David Donnelly
Director, Global Communications
CDS Global
515.247.7599
515.246.6700 (Fax)
DES MOINES, Iowa – May 1, 2009 – CDS Global, a strategic partner offering customer information and data management solutions to publishers around the world, sponsored a free webcast featuring the Marine Toys for Tots Foundation on Thursday, April 30 on how new practices and forms of technology can improve a nonprofit organisation’s business and maximise efficiencies across their value chain. The webcast was hosted by the American Marketing Association and The NonProfit Times.
The webcast provided an overview of the current state of the nonprofit industry, trends within the data capture services and information processing businesses, and the latest practices for leveraging donor information to drive customer service and marketing applications.
Experts also addressed how the latest technologies and operational processes available at CDS Global were able to help the Marine Toys for Tots Foundation drive revenue, maximise their donor contributions and develop a solid strategic and consultative partnership, resulting in future growth and development opportunities for the Foundation.
To view the webcast in its entirety and to read CDS Global’s latest extended case study featuring the Marine Toys for Tots Foundation, visit www.cds-global.com.