For more information contact:
David Donnelly
Director, Global Communications
CDS Global
515.247.7599
515.246.6700 (Fax)
Neil Fagenbaum
Xerox Corporation
585.422.4456
DES MOINES, Iowa, Oct. 28, 2008 – Investors need immediate, accurate and relevant financial advice on their portfolios, especially with the current economic climate. To meet this demand, CDS Global and SmartMoney’s Custom Solutions division will be using Xerox digital color printing technology and a customised workflow solution to better serve financial services firms looking to quickly and accurately offer their individual investors personalised information and guidance.
“It used to take between 10 and 15 days from the time we received a request from a client to the time the financial document was completed and mailed. When the new Xerox solution is put in place, we will be able to trim that time down to two to three days,” said Andrew Seibert, vice president, publisher and editorial director, SmartMoney Custom Solutions.
Recognizing the need to shorten the turnaround time for printing financial documents, CDS Global will add its second Xerox iGen3® Digital Production Press. The latest installation will include a patented solution, Cover-Driven Workflow, which includes Xerox hardware and software and a C.P. Bourg inline perfect bind solution. Pairing the iGen3 digital press with inline finishing options eliminates the timely chore of manually removing a print job from the press and transferring it through the collation, cutting and binding process.
The customised Cover-Driven Workflow solution, powered by Xerox’s FreeFlow® Process Manager, allows CDS Global to customise the covers on financial portfolios and, using barcode information on the cover, automatically match the correct cover with the correct personalised pages for the body of the book. In addition to ensuring job integrity, the solution cuts cost per unit, increases overall system throughput and reduces waste by not printing report contents until the correct cover is available.
CDS Global manages the sensitive customer data and produces the documents that SmartMoney mails to targeted audiences on behalf of its clients in the financial services field. Individual investors go to a Web site and are able to choose from a series of financial documents they want printed such as a fund portfolio or prospectus.
“It’s an on-demand, customised world, and our growth stems from allowing our clients to better invest their marketing dollars in personalised communications,” said Shayne Huston, director, On-Demand Solutions, CDS Global. “Not only are we the first in the industry to offer such a fast and personalised solution like this to investment firms, we’re also doing it securely.”