- United Kingdom
Custom Solutions is a leading custom communications firm dedicated to creating and executing highly personalised marketing campaigns for a variety of clients in the insurance, financial and retail markets.
Although Custom Solutions is well-known for their ability to create and deliver highly personalised print, digital (personalised URLs and HTML) and e-mail content for their clients, they wanted to build a new system that would significantly improve their ability to deliver on three key areas: speed to market, cost effectiveness and quality. Unfortunately, they were working off a very cumbersome legacy system, which required a large amount of time to develop, implement and enter applications into production. To be more productive and cost-effective, they needed to streamline their process, making it easier for customers to order materials while keeping overall costs low.
CDS Global provided Custom Solutions with an On-Demand system that features a Graphical User Interface (GUI), as opposed to the text-based interface they were utilising. The software allows them to maximise an integrated approach and create PIXI Award-winning pieces in real-time that are both textually and graphically rich, using nearly 100 percent variable data. In developing the solution, CDS Global was able to maximise efficiency and streamline production under one roof by leveraging the resources of our parent company.
Because the interface provided by CDS Global is more user-friendly, Custom Solutions experienced an immediate increase in efficiency when using the system. The new interface allows for increased flexibility, providing Custom Solutions with the ability to produce applications that are more robust, yet nimble enough to be created on the fly with ever-changing marketing needs. With reduced turnaround times for developing and deploying their applications, Custom Solutions is able to pass along significant cost savings when producing templates for their customers.
“By working with CDS Global, we streamlined our ability to bring services to market, reducing time by 70 percent and cutting implementation costs by as much as 75 to 80 percent,” says Ken Williams, executive director of Sales and New Business Development for Custom Solutions.
By providing a fully integrated, flexible application, CDS Global is able to deliver award-winning services to Custom Solutions that increase speed to market and provide an easier, simplified, user-friendly environment. This allows Custom Solutions to produce visually impressive, highly customised marketing communications for their customers.