MSP Communications is a provider of magazines, newsletters, guides, Web sites and e-content in both the consumer and business-to-business markets, giving the publisher a unique business model with both paid and controlled subscriptions. In business for over 30 years, MSP Communications serves both the Minneapolis/St. Paul metro area and the nation, and is dedicated to service journalism that provides readers with the information they want and need.
MSP Communications needed a full-service fulfillment provider that provided a hybrid model for its paid and controlled titles in both the consumer and B-to-B markets. The company required a solution that offered multiple fulfillment models while providing exceptional customer service. Having the ability to create online order forms was also becoming more important to MSP Communications.
CDS Global provides MSP Communications with a unique system that offers a hybrid model able to handle both paid and controlled subscriptions. The system also allows the publisher to handle their own queries, an essential element of a B-to-B environment. CDS Global also puts MSP Communications in the driver’s seat by providing their staff with the ability to create online subscription forms, giving them control over their marketing efforts. By featuring a customer-centric approach and superior customer service, CDS Global provides MSP Communications with a unified solution.
CDS Global’s suite of fulfillment solutions has allowed MSP Communications to expertly handle both their paid and controlled titles under one roof, and our quick response to customer enquiries allows them to handle their business faster.
“CDS Global’s great service makes it easy,” says Bea Jaeger, circulation director at MSP Communications. “Our account managers are very responsive – they get things done faster than our previous provider.”
CMIS, CDS Global’s digital reports package, also allows MSP Communications to easily access data related to their customers across multiple platforms in one easy-to-use Web tool.
“CMIS is a great tool,” says Linda Holm, circulation manager for MSP TechMedia. “It allows us to look at any part of our customer files in a flexible, user-friendly environment.”
By providing MSP Communications with multiple fulfillment solutions, CDS Global allows them to meet the needs of their customers and supply exceptional service for their consumer and B-to-B titles in both print and digital formats. Rather than working with two partners, MSP Communications is able to deal with one, which means more streamlined communication – saving cost and time – for the publisher.