The Power of Personalization and Custom Communications

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Join experts from CDS Global, The NonProfit Times and Custom Solutions from SmartMoney as they discuss how nonprofits can drive revenue and increase donor loyalty by implementing the power of personalized campaigns. The webcast provides insight on driving donations through the use of highly personalized, data-driven campaigns, and increasing donor loyalty and building lasting relationships by using personalized communications and correspondence.

Agenda:

What is personalization?
Why are personalized and highly customized communications important?
What works? What doesn't work? 5 critical elements/best practices.
How to get started: Implementation. Program and partner management

PowerPoint Presentation

Download a PDF of the presentation.

Case Study

The Power of Personalization: A Collaborative Case Study between CDS Global and Custom Solutions from SmartMoney

White Paper

The Power of Personalization: Using On-Demand Solutions to Drive Revenue and Increase Loyalty

Other CDS Global Webcasts

Maximizing Efficiencies Across Your Value Chain

Transforming Data into Relevance and ROI

Why Outsourcing and Co-sourcing Are More Important Than Ever

In partnership with

Custom Solutions from SmartMoney

American Marketing Association

The NonProfit Times

Ken Williams

Custom Solutions from SmartMoney

Oversees new business development.
Works with clients to deliver new and innovative marketing ideas and solutions.
More than 20 years of management experience in marketing and finance, with a strong background in communications and technology.

Dave Murken

CDS Global

Responsible for new client development and acquisition, as well as the design and launch of On-Demand Solutions for both print and electronic delivery.

Question via e-mail or Twitter

If you have questions about the webcast please e-mail Dave Murken or ask via Twitter @cdsglobal. Please use the hash tag #cdsglobal.

halverk AMA Webcast discussing: What is personalization and how does it impact marketing campaigns. #cdsglobal

carbo73 Webcasting with NPT & CDS Global: Power of Personalization & Custom Communications- good stuff! #cdsglobal

halverk Average consumer is exposed to more than 3,000 marketing messages each day #cdsglobal

halverk Impressive stat from AMA webinar! 200% increase in engagement level when using personalization. #cdsglobal

lisawhelpley I'm searching for #cdsglobal live on TweetGrid Search - http://bit.ly/Ux7qK

ThreeChihuahuas Probably the best AMA webinar I've attended in the past 6 months...#cdsglobal

nwleary RT @halverk Impressive stat from AMA webinar - 200% increase in engagement level when personalizing content & images. #cdsglobal

120pgs Just att seminar: Power of Personaliz &Custom Comm (webcast); and am now following sev attendees I found @ #cdsglobal. Interesting!