In an ideal world, all customer data would be up-to-date, correctly formatted and free of errors. Because CDS Global realises life is not like that, we offer a wide range of standard and bespoke services to cleanse and enhance data, including:
- UK & Overseas Address Cleansing/Enhancement
- Application of Suppression Flagging including:
- MPS (Mailing Preference Service)
- TPS (Telephone Preference Service)
- CTPS (Corporate Telephone Preference Service)
- FPS (Fax Preference Service)
- TBR (The Bereavement Register)
- GAS (Goneaway Suppression File)
- CBO (CDS Bad Offenders File)
- Profanity Screening
- Supply of Replacement Address/Telephone Contact Details
- Addition of 3rd Party Demographic Information
- Single or multi-file de-duplication
Clients and free to pick and choose which services they require - services can be included either as an integral component of a custom marketing database build or undertaken as one-off, campaign-specific activities.
Examples of bespoke data enhancement activities include defining and deploying company specific business rules for cleansing data and the application of customer segmentation model scores.
E-mail us to have a CDS Global representative contact you to discuss data cleansing and enhancement opportunities.
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