The CDS Global Marketing Database Solution gives you a single view of your customer. Customer information, transactional data and demographics are housed in a relational database, giving you easy, desktop access to a powerful source for analysis and marketing. Use your marketing data to create new product lines and identify and target profitable market segments, reduce the cost of your customer acquisitions, realise opportunities to cross and up-sell your products and services, and determine your customers’ lifetime value.
In an ideal world your marketing data would be up-to-date, correctly formatted and free of errors. Because CDS Global realises life is not like that, we offer a wide range of standard and bespoke services to capture, cleanse, suppress and enhance data. These services are offered either as an integral component of building your marketing database or as one-off, campaign-specific activities.