CDS Global appreciates that many organisations do not have the time, skills or resources to devote to performing in-depth analysis of customers and customer behaviour.
As a result, CDS Global is able to perform data analysis and execute marketing activities on behalf of clients. Typical activities CDS Global data analysts can undertake include:
- Provision of ad hoc counts and data extracts
- Recency, Frequency, Value analysis
- Identification of cross-sell / up-sell opportunities
- Geographic analysis of customer distribution
- Development and execution of multichannel marketing campaigns
- Creation of customer scoring/segmentation models
These activities can be performed either as an ongoing managed service (for example, where clients wish to outsource list rental fulfilment) or as one-off activities related to specific campaigns or product launches.
E-mail us to have a CDS Global representative contact you to discuss analysis and consultancy services in more detail.
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