CDS Global can help clients grow their subscriber base by focusing on what matters to their business. Whether that’s acquisition, retention, customer life-time value, new channels to market or pricing and offer strategies.
We can deliver a range of solutions from a complex marketing audit, to a more simple campaign activity plan from which we can then implement on our clients behalf or support their internal teams during implementation.
Our services include:
Strategic planning
- Business planning
- Budget Formulation
- Develop a high level Marketing Strategy
- Develop Direct Marketing Strategy to grow subscribers through Direct channels for both acquisition and retention
Analysis and Financial Evaluation
- Retention performance management
- Financial modelling
- Cost control and process consolidation
Marketing
- Detailed Acquisition and retention campaign planning and management
- Campaign Analysis
- Develop and build promotion test plans
- Promotional development and implementation to identify optimum offer, copy and design by channel
- Incentive sourcing and programme management
Data Warehousing and Analytics
- Creations of Single customer view incorporating development of subscriber profiles using both Internal and External Data
- Data commercialism development programme
- Data enhancements with recommendations for using external data experts where appropriate, e.g. Abacus
Campaign Management
- Data Analysis and segmentation (on and offline)
- List selection, preparation and processing
- Mailing pack creation and distribution
- Supplier management
- Evaluation, analysis and reporting
Who is providing these services?
We have recently retained the services of Denise Richmond, as head of Marketing Solutions. Denise has over 20 years experience of marketing within the publishing sector and will be on hand to assist in the development of our marketing services and work directly with our clients to work directly with our clients to provide marketing expertise and resource. |
