CDS Global News


CDS Global and Zeddit Announce Strategic Technology Partnership to Enhance Subscriber Acquisition for Magazine Publishers

14-Nov-2017 13:21:00


MARKET HARBOROUGH – 14th November, 2017 – Today, CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The companies will collaborate to deliver unique subscriber acquisition functionality focused on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

The direct connection between Zeddit’s exclusive technology and CDS Global’s comprehensive customer solutions allows publishers to quickly optimise the targeting and acquisition of subscribers from their websites.

Magazine publishers continue to explore innovative ways of growing their subscriber numbers as retail sales and advertising revenue remain under pressure. The use of data to create targeted, behaviour-driven subscriber acquisition strategies at scale via their websites can help publishers add an important channel to their direct marketing.

“I am delighted to be working with Jonathan and his talented team. The technology they have developed will drive subscription sales and supports our strategy of working with progressive partners and using innovation to help publishers,” said Mark Judd, managing director of CDS Global UK and Australia.

Zeddit’s technology focuses on getting magazine content in front of the right people more often and optimising the conversion of website visitors into magazine subscribers. Moving to personalised subscription offers for website visitors based on a range of attributes has substantial potential to unlock revenue from anonymous traffic. This new partnership will bring Zeddit services directly to CDS Global clients, delivering new opportunities to widen the top of the funnel and lower CPA.

“By partnering with CDS Global, Zeddit is helping to improve subscriber conversion for the magazine industry,” said Jonathan Harris, CEO/founder, Zeddit. “Combining our technology with CDS Global’s world-class business processes means that together we can extend the reach of our innovative solutions.”

CDS Global UK

Written by CDS Global UK

CDS Global is the leading provider of end-to-end business process outsourcing, managing 200 million consumers for more than 1,000 brands.

With more than 45 years of expertise and 13 locations worldwide, CDS Global powers elite operations with data-driven solutions. These solutions connect organisations with their consumers by creating meaningful and seamless interactions. The company heavily invests in technology and is backed by nearly 130 years of stability and vision from Hearst.

From order management and payment processing to customer services and business intelligence, CDS Global simplifies operations to make businesses more efficient and cost-effective. This allows organisations to focus on what is most important to them: their businesses, their consumers and their success.

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For more information contact:
David Donnelly
Executive Director, Global Marketing & Communications