CDS Global News


Thyngs and CDS Global partner for magazine subscriptions

04-Jun-2019 09:31:30

MARKET HARBOROUGH – 23rd May, 2019 – Thyngs is teaming up with CDS Global to facilitate contactless payments for magazine subscriptions in the UK and Australia. 

UK_web_promo_thyngsCDS Global is the world leader in subscription management and will use Thyngs’ proximity payments technology to increase the ways in which people can subscribe to magazines.

Subscription leaflets, inserts and packaging can be upgraded with printed QR codes and near-field communication (NFC) tags, so consumers can sign and pay for subscriptions with their smartphone.

By using their mobile to scan a QR code or tap an NFC tag on the page, consumers can quickly and easily set-up and pay for a magazine subscription using Thyngs contactless payment technology. Order information is then transferred to CDS Global for processing.

Thyngs’ NFC technology, which is affordable and efficient to install, can turn any physical item into an interactive experience to boost consumer engagement. So potential future uses include NFC-enabled adverts for brands, digital competition entries and multimedia stickers, which can be retained by the consumer for future use.

Hearst-owned CDS Global, and its clients, will also be able to get valuable insights about consumer behaviour through Thyngs’ analytics platform. Using anonymised data, they can learn more about who is signing up to their magazines and their preferences.

Neil Garner, CEO of Thyngs, said: “We’re delighted to announce our partnership with CDS Global in the UK and Australia. Our team is very excited to have the opportunity to work with so many well-known and established brands and publishers.”

Thyngs and CDS Global partner for magazine subscriptions - the flow of how the subscription will work

Mark Judd, Managing Director – UK and Australia of CDS Global, said: “Quick, convenient and secure… from the moment we saw the Thyngs technology we knew it could create new marketing opportunities for our clients and optimise the subscription order process for their consumers. I am delighted we are working with Neil and his team at Thyngs.”

For information on how CDS Global uses data and technology to help publications acquire new consumers and enhance existing consumer relationships, visit the CDS Global website.

To find out more about Thyngs NFC technology can be used to facilitate contactless  payments and boost customer engagement, visit the Thyngs website.

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CDS Global UK

Written by CDS Global UK

CDS Global is the leading provider of end-to-end business process outsourcing, managing 200 million consumers for more than 1,000 brands.

With more than 45 years of expertise and 13 locations worldwide, CDS Global powers elite operations with data-driven solutions. These solutions connect organisations with their consumers by creating meaningful and seamless interactions. The company heavily invests in technology and is backed by nearly 130 years of stability and vision from Hearst.

From order management and payment processing to customer services and business intelligence, CDS Global simplifies operations to make businesses more efficient and cost-effective. This allows organisations to focus on what is most important to them: their businesses, their consumers and their success.

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Executive Director, Global Marketing & Communications