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MARKETING SOLUTIONS

Working with CDS Global provides you with an easy, flexible set of capabilities to leverage valuable customer information, extend your communication reach, reduce campaign creation time and improve marketing results.

We have the systems and scale in place to efficiently produce a wide variety of highly dynamic printed and digital communications that successfully reach your audience through their preferred method of contact, increasing the likelihood of response and action. Our variable data solutions extract the most relevant components of your customers’ information to create personalised content and offers, whether presented in print or digital format.

Utilising the latest design software alongside our bespoke form software, our experienced team works with you to produce effective variable print communications from concept through to print. Using our online e-Proof system, we provide a standardised, streamlined proofing workflow, making it easy for our clients to manage the complex approval process with accuracy and efficiency.

Regardless of the channel that your customer prefers, we can help you send personalised communications using any number of traditional and emerging channels. Our best-practice digital marketing solutions enable you to effectively handle interactions from start to finish and manage customers from acquisition to advocacy, all delivered through an industry-leading technology platform offering customisation and automation. Additionally, CDS Global can help identify, verify and update email addresses required for your customer communications and can provide expert advice on current email marketing rules and regulations to keep your communications sound.

Targeted communications and confirmations not only ensure continued interaction with your customers, but they also offer you the ability to provide important account information, offer immediate payment options and even cross-sell or up-sell to another product or service.

Our marketing solutions include:

  • Online Acquisition – Host and manage eCommerce acquisition pages, capturing customer information and processing payments at the beginning of the customer life cycle.
  • Advanced Messaging (Email, Mobile & Social) – Deploy everything from promotions to newsletters to order confirmations using the most effective messaging channel for your customers.
  • Intelligent offers – Capitalise on up-sell and cross-sell opportunities based on what you know about your customers.
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